PREVIOUS INTEGRATE ONLINE SESSIONS
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AI. Privacy. Authenticity. There are so many evolving trends, emerging technologies,
and shifting consumer behaviors in the marketing world. All have the potential
of helping businesses thrive in a constantly changing media environment.
Join us for an engaging Integrate Online session, presented by WVU's Reed
College of Media Online Programs in partnership with The Communications
Board, as we delve into the most anticipated marketing trends for 2024.
Our Comm(s) Fest panel of marcom pros will share their insights on the
trends, strategies and technologies set to redefine the marketing landscape
in the upcoming year.
Transitioning from being an employee to business owner requires thought and
planning. Our Integrate Online panel brings together industry leaders who
have successfully transitioned from marketers to consultants and business
owners.
Our panelists, Krissy Bodnovich, a WVU M.S. IMC alum and seasoned social
media marketing consultant, and Jesef Williams, also a WVU M.S. IMC alum
and Founder of Spectacular Vernacular, bring their wealth of knowledge
and firsthand experiences to the forefront. They'll share their insights,
strategies, and real-world stories of navigating the intricacies of entrepreneurship
and the steps to owning a business.
Discover the exciting world of marketing, design, and communication at this
engaging panel discussion led by three accomplished industry leaders: RJ
Thompson, Immediate Past President of the American Marketing Association
- Pittsburgh chapter and Adjunct Instructor in the WVU IMC program; Rich
Lewis, Creative Director of Eat N' Park Hospitality Group and President
of AIGA Pittsburgh; and Dwayne Waite, Marketing Director of Games and Events
at ReedPop and Vice President of the American Advertising Federation -
Pittsburgh chapter.
If you want to make sure your campaigns stand out, you can't afford to overlook
the importance of an impactful creative strategy. Our panel of seasoned
experts will give you advice on how to overcome imposter syndrome, find
inspiration and create messaging that truly resonates with your audience.
They’ll share personal experiences, practical tips and proven strategies
to help you build your confidence and stay curious, all while learning
how to build impactful marketing campaigns.